BORDER LINES: NEW YORK - NBC searches for top-level recruit

Broadcaster NBC is seeking a new PR head to report directly to its head of West Coast operations, Scott Sassa, who is undertaking a personal search to fill the role. Sassa wants to recruit a top-level player to help counter the ratings losses suffered by NBC. Stepping into the breach until someone can be found to head press and publicity is Rebecca Marks, recently promoted from director of long-term series to vice-president of entertainment publicity.

Broadcaster NBC is seeking a new PR head to report directly to its

head of West Coast operations, Scott Sassa, who is undertaking a

personal search to fill the role. Sassa wants to recruit a top-level

player to help counter the ratings losses suffered by NBC. Stepping into

the breach until someone can be found to head press and publicity is

Rebecca Marks, recently promoted from director of long-term series to

vice-president of entertainment publicity.



Sassa is understood to be looking to recruit at a senior

vice-presidential level, the equivalent of a board director in the UK.



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