Siemens Communications, the UK telecoms arm of Germany’s Siemens
Information and Communication and Networks group, has awarded Harvard PR
a 12-month contract to handle the company’s business-to-business and
Harvard was chosen last week to replace Miller Shandwick on the account
after a four-way pitch. Siemens did not ask Miller Shandwick to repitch
for the account. Siemens UK marketing communications manager Mike
Sylvester said the company needed ’some fresh blood’ working on the
Harvard will work on a six-figure budget to raise awareness of Siemens’
corporate profile and product portfolio.
Siemens provides a wide range of telecoms services, such as call centres
for direct banks, and has an annual turnover of over pounds 250
Harvard will promote Siemens against competitors including BT, Lucent,
Nortel and Ericsson.
Sylvester said: ’Our market is very competitive. Siemens is not as
widely recognised as it should be and our profile as an (industry)
leader is not there in the UK.’
Harvard director Paul Thompson, who will head the account team, said the
agency will also target managers and company directors of businesses
which make extensive use of telecoms through IT, the national and retail
The agency will also build Siemens’ profile in the regional press around
its four UK sites to boost morale and thus retention and recruitment.