Siemens telecoms arm chooses Harvard for corporate PR

Siemens Communications, the UK telecoms arm of Germany’s Siemens Information and Communication and Networks group, has awarded Harvard PR a 12-month contract to handle the company’s business-to-business and corporate PR.

Siemens Communications, the UK telecoms arm of Germany’s Siemens

Information and Communication and Networks group, has awarded Harvard PR

a 12-month contract to handle the company’s business-to-business and

corporate PR.



Harvard was chosen last week to replace Miller Shandwick on the account

after a four-way pitch. Siemens did not ask Miller Shandwick to repitch

for the account. Siemens UK marketing communications manager Mike

Sylvester said the company needed ’some fresh blood’ working on the

account.



Harvard will work on a six-figure budget to raise awareness of Siemens’

corporate profile and product portfolio.



Siemens provides a wide range of telecoms services, such as call centres

for direct banks, and has an annual turnover of over pounds 250

million.



Harvard will promote Siemens against competitors including BT, Lucent,

Nortel and Ericsson.



Sylvester said: ’Our market is very competitive. Siemens is not as

widely recognised as it should be and our profile as an (industry)

leader is not there in the UK.’



Harvard director Paul Thompson, who will head the account team, said the

agency will also target managers and company directors of businesses

which make extensive use of telecoms through IT, the national and retail

press.



The agency will also build Siemens’ profile in the regional press around

its four UK sites to boost morale and thus retention and recruitment.



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