College Hill has been awarded the financial PR contract for City
Centre Restaurants, which owns high street brands including Garfunkels,
Wok Wok and Deep Pan Pizza.
The contract was awarded following a three-way pitch involving Ludgate
and Financial Dynamics.
Dick Millard, a director at College Hill, said: ’City Centre already has
a strong brand. We will be supporting that, seeking to raise its profile
and improve relations with the media, analysts and opinion formers.’
College Hill replaces Cardew and Co, which held the account for five
years. Cardew was not asked to re-pitch for the contract.
’With their share price reflecting the low performance of the group, it
didn’t surprise me that they changed agency,’ admitted Richard
Fallowfield, a director at Cardew.
However, the change in agency has coincided with City Centre announcing
that turnover is up 12 per cent to pounds 186 million. As a result, its
share price has increased from 46p to 70p.
After opening six restaurants this year, the group has announced plans
to open a further 25 restaurants, mainly Caffe Uno’s and Frankie and
Benny’s, before the year’s end.
’With continuing expansion plans, City Centre Restaurants has sought our
services to lend financial support,’ said Millard.
City Centre Restaurants, headed up by CEO James Naylor, is one of the
largest independent multi-site operators of branded restaurants in the
UK with 306 outlets across the country.