College Hill lands City Centre job

College Hill has been awarded the financial PR contract for City Centre Restaurants, which owns high street brands including Garfunkels, Wok Wok and Deep Pan Pizza.

College Hill has been awarded the financial PR contract for City

Centre Restaurants, which owns high street brands including Garfunkels,

Wok Wok and Deep Pan Pizza.



The contract was awarded following a three-way pitch involving Ludgate

and Financial Dynamics.



Dick Millard, a director at College Hill, said: ’City Centre already has

a strong brand. We will be supporting that, seeking to raise its profile

and improve relations with the media, analysts and opinion formers.’



College Hill replaces Cardew and Co, which held the account for five

years. Cardew was not asked to re-pitch for the contract.



’With their share price reflecting the low performance of the group, it

didn’t surprise me that they changed agency,’ admitted Richard

Fallowfield, a director at Cardew.



However, the change in agency has coincided with City Centre announcing

that turnover is up 12 per cent to pounds 186 million. As a result, its

share price has increased from 46p to 70p.



After opening six restaurants this year, the group has announced plans

to open a further 25 restaurants, mainly Caffe Uno’s and Frankie and

Benny’s, before the year’s end.



’With continuing expansion plans, City Centre Restaurants has sought our

services to lend financial support,’ said Millard.



City Centre Restaurants, headed up by CEO James Naylor, is one of the

largest independent multi-site operators of branded restaurants in the

UK with 306 outlets across the country.



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