Tremor Media selects Parker, Wayne and Kent to raise profile

Tremor Media, the world's largest online video advertising network has handed its UK PR business to Parker, Wayne and Kent.

Adrian Lacey: MD, Tremor Media
Adrian Lacey: MD, Tremor Media

The agency will attempt to raise the profile of Tremor, while also promoting the potential of online video advertising as an alternative to TV ads. In the UK and Europe, Tremor is focusing on pre-roll advertising on premium video content.

In May, internet ratings service comScore put Tremor Media second only to YouTube in total video viewer numbers, and highest in the ranking of premium video views.

Parker, Wayne and Kent's brief includes strategic media relations, online communications, event management and analyst relations.

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