Golden Balls, Becks, Leytonstone's finest. Whatever you want to call him, David Beckham attracts publicity like he does his tattoos; in large quantities. LA Galaxy's Golden Goolies has recently returned to La La Land following a loan spell at Italian giants AC Milan. Team mate Landon Donovan blasted Posh's better half as ‘a bad teammate and an unsuitable captain' after questioning the model, sorry, footballer's commitment to the Galaxy.
Beckham's response? A cool, measured flick of the hand dismissed the claims. ' If people want to question my professionalism and my commitment they should take into account that I travel thousands of miles to play for my country,". He also added that he would be speaking to Donovan ‘privately' to ease his concerns. Brand Becks proved in even more rude health when Beckham appeared on an LA talk show and handed the presenter the suit off his back after presenter Matt Lauer complemented him on his sartorial showing. More great coverage of the LA love-in continued as it emerged DB turned down a raunchy Armani photo shoot with Hollywood siren Angelina Jolie because ‘I'm married'. This led to The Guardian's Zoe Williams branding it a 'daft excuse'. Left wing jealousy.
Calming public spats down can be achieved with a swift rebuke
Being seen to deal with a dispute ‘privately' allows you to take the moral high ground
Image is everything. Communicating a strong marriage is good for both image and business
Bad week for Andy Coulson
Though strictly not this week, 'the biggest media story in years' (according to The Guardian's Peter Philby) was breaking as we went to press last week. How the tables have turned on former News of the Screws supremo, Andy Coulson.
More used to burying reputations in the world's biggest selling Sunday paper, it was his new master's reputation that was under threat after revelations of widespread phone-tapping on his watch came to light.
Although Scotland Yard declined to take up the offer of an investigation, as Tory Director of Communications Coulson committed the cardinal sin of becoming the story himself. Whilst the threat of police investigation loomed, his silence could have been understood, but by keeping quiet he left David Cameron to voice his confidence in the former Fleet Street man. By having his dirty laundry aired in public, Coulson may have inadvertently bitten the hand that feeds him and many commentators now suspect that Cameron will have to show him the door. Most hacks will acknowledge that using private investigators for stories is an old trick, but that's not the point. A short, direct statement from Coulson himself would have killed the story. In his Daily Record column, ‘Gorgeous' George Galloway helpfully added ‘shhhh can you hear the silence?'
A PR practitioner should never become the story
A swift, direct statement in response to allegations can curtail speculation
No comment or silence is no longer an option