NEWS: PR EUROPE

MILAN: Magrino to develop Ketchum

MILAN: Magrino to develop Ketchum



Top Italian journalist Fabio Magrino has joined Ketchum as partner and

vice president. Editor-in-chief of the weekly business magazine Il Mondo

for seven years, Magrino was also director of Pirelli’s press office

between 1984 and 1986. Reporting to managing director Nicoletta Cirana,

he will be responsible for company development and new business, ‘I

wanted a different experience,’ explained Magrino. ‘For seven years I’ve

done mainly desk work looking at business, but I wanted to see how it

works in reality.’



PARIS: Moreau Lascombe is first for Ales



Moreau Lascombe GCI has been appointed by toiletries manufacturer Ales

Group as its first retained corporate PR consultancy. The agency was

hired without competitive pitch to build the company’s corporate profile

through relations with the business and financial press. Public

relations for Als’s hair and skin care products will continue to be the

responsibility of its in-house department.



STOCKHOLM: Pet prize for Jerry Bergstrom



Swedish pet food producer Royal Canin has handed a SKr800,000 (pounds

80,000) PR account to Jerry Bergstršm. The agency has been asked to

develop relations with the business press and pet magazines and to lobby

government bodies and breeders’ organisations. ‘Their competitors don’t

work with PR agencies so it will be quite interesting to see how things

develop,’ said Jerry Bergstršm vice president Theo Martins.



PARIS: Mathieu Thomas reaches its Prime



Mathieu Thomas France has been hired by European Channel Management to

raise the profile of its BBC World and BBC Prime channels in France and

Belgium. The agency will co-ordinate relations with the business and

consumer media, highlighting the availability of both channels on cable

and satellite and their importance for English language learning.

Mathieu Thomas beat off competition from four other firms for the

estimated F240,000 (pounds 32,000) contract.



BRUSSELS: Linning wins CERP vote



Richard Linning, a partner in public affairs firm Public Relations

Partners, has been elected chairman of CERP Consultants, one of four

representative bodies within the European Public Relations Confederation

(CERP).



GENEVA: IPRA relocates to London



The International Public Relations Association, which represents around

1,000 PR practitioners worldwide, is moving its headquarters from Geneva

to London. The association, which will relocate to London within the

next six months, is also on the hunt for a new executive director to

replace Dennis Clagett who is leaving the job after three years. The

association recently chose British Nuclear Industry Forum director

general Roger Hayes as its president-elect for 1996.



ROME: All Nippon takes off with G&A-M



All Nippon Airways, the Japanese carrier, has picked G and A-Martinengo

to handle its public relations in Italy. The agency, which also counts

British Midlands Airways and the British Tourist Authority among its

clients, beat off competition from Hill & Knowlton, Ketchum and GCI for

the L3.7 million (pounds 18,000) account. Work will focus on the launch

of ANA’s flight route between Osaka and Rome later this month.



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