NEWS: Newsdesk to offer VNRs

Newsdesk, the Nottingham-based IT news service, has launched a video news release (VNR) sampling facility, taking on-line news into the broadcast arena for the first time.

Newsdesk, the Nottingham-based IT news service, has launched a video

news release (VNR) sampling facility, taking on-line news into the

broadcast arena for the first time.



Developed over the last six months in collaboration with IBM and VNR

company Medialink, Video Newsdesk runs along the same lines as its

sister service for text and graphics.



Journalists and researchers who download via an Internet site can gain

access to a series of 30-second video clips on products and company news

from within the IT sector. Requests for copies of the full video

releases can then be made via e-mail to Medialink, Video Newsdesk’s

supplier.



The service is provided free to registered end users and is funded by

the companies supplying the material.



So far only IBM, which sponsored development work for the service, and

Hewlett-Packard have placed samples on the site, although Newsdesk is

hoping to attract more clients and to develop the service to carry full

video programmes of broadcast quality.



Manager Vicky Threlsall pointed out that Video Newsdesk could also

benefit PR firms seeking to use their resources more efficiently.



‘Newsdesk is all about freeing up peoples’ time,’ she said. ‘Journalists

can get all the information they need and PR operators can concentrate

on what they do best, which is building up contacts.’



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