3 Monkeys won the account in a three-way, competitive pitch. The campaign will be led by agency CEO and founder Angie Moxham.
Moxham said: 'We have been lusting after Miele for some time - it has a truly engaging story to tell. It's is a brand with rich heritage, intelligent thinking and clear values on quality, innovation and technical expertise.'
The appointment comes as Miele prepare to celebrate their 110th anniversary later this year.