NEWS: Royle to direct public affairs for United Distillers

United Distillers - the world’s biggest scotch whisky producer - has resurrected the role of public affairs director as part of a shake-up instituted by recently appointed managing director Finn Johnsson.

United Distillers - the world’s biggest scotch whisky producer - has

resurrected the role of public affairs director as part of a shake-up

instituted by recently appointed managing director Finn Johnsson.



Lynette Royle, group PR manager at UD’s parent company Guinness since

1987, takes up the job in January.



She will report directly to Johnsson and have responsibility for

employee communications, media relations, community affairs and liaison

with external affairs teams outside London. Royle said her appointment

reflected Johnsson’s desire to establish a ‘more coherent and co-

ordinated public affairs strategy’.



UD’s extensive PR network includes an eight-strong department at UD

Operations in Edinburgh, plus teams in each of its six regional

divisions, each one of which has appointed or is now in the process of

appointing an external affairs director.



Public affairs for the Middle East, Africa and India is handled out of

the head office in Hammersmith, which is also the base for the brands

publicity team headed by Jonathan Driver.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.