NEWS: Royle to direct public affairs for United Distillers

United Distillers - the world’s biggest scotch whisky producer - has resurrected the role of public affairs director as part of a shake-up instituted by recently appointed managing director Finn Johnsson.

United Distillers - the world’s biggest scotch whisky producer - has

resurrected the role of public affairs director as part of a shake-up

instituted by recently appointed managing director Finn Johnsson.



Lynette Royle, group PR manager at UD’s parent company Guinness since

1987, takes up the job in January.



She will report directly to Johnsson and have responsibility for

employee communications, media relations, community affairs and liaison

with external affairs teams outside London. Royle said her appointment

reflected Johnsson’s desire to establish a ‘more coherent and co-

ordinated public affairs strategy’.



UD’s extensive PR network includes an eight-strong department at UD

Operations in Edinburgh, plus teams in each of its six regional

divisions, each one of which has appointed or is now in the process of

appointing an external affairs director.



Public affairs for the Middle East, Africa and India is handled out of

the head office in Hammersmith, which is also the base for the brands

publicity team headed by Jonathan Driver.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.