NEWS: CofE drive to win new audiences

The Church of England is stepping up its communications efforts in a bid to attract worshipers and build church unity.

The Church of England is stepping up its communications efforts in a bid

to attract worshipers and build church unity.



CofE communications director Reverend Eric Shegog, told PR Week he is

planning to use his pounds 15,000 PR budget to launch a campaign

highlighting its work in inner cities.



The campaign, handled internally by Shegog and his eight-strong team,

will promote the work of its charity the Church Urban Fund, set up ten

years ago.



Shegog is also planning to launch an in-house magazine. It has recruited

Monarch Publications to produce the title, provisionally named Church of

England Today.



The CofE was in the media this week over its new corporate logo. It also

has an Internet site, provides internal public speaking and media

training and runs a radio station.



‘We are competing for people’s attentions in a rapidly expanding media

market,’ explained Shegog.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.