NEWS: Ketchum eyes up Scope with a view to purchase

Ketchum, the global PR firm bought by Omnicom in January, is on the acquisition trail and has had talks with Scope Communications over a possible deal.

Ketchum, the global PR firm bought by Omnicom in January, is on the

acquisition trail and has had talks with Scope Communications over a

possible deal.



Ketchum European director Jerry Olszewski, who is leading the talks,

would not comment on negotiations but said: ‘It is no secret that we are

interesting in changing the look of the agency.’



He said Ketchum sees London as one of three ‘gateway markets’ along with

New York and Hong Kong.



According to Olszewski the London office already has healthcare,

consumer and hi-tech operations but lacks the ‘depth and breadth’

required.



Scope, a consumer and corporate specialist, ranks as number 27 in PR

Week’s Top 150 table, with a fee income of pounds 2,669,541 and 49

staff.



Meanwhile, Citigate, Fleishman-Hillard and advertising agency Abbott

Mead Vickers are also believed to be hunting for consumer, healthcare or

hi-tech PR specialists.



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