Call me old-fashioned, but if the Twitterati weren't so up themselves with how clever they were at being able to send text messages, they could have phoned TfL to complain. Or emailed, or filled in the form on the website. The time to fix the problem could have been shorter if they'd mentioned it to the right people in the first place.
Twitter has its place in the communications mix, but I don't think this is a good example.
Gary Taylor, founder, Gary Taylor Public Relations