BORDER LINES: PARIS: Information et Entreprise wins Iomega

Computer disk and tape manufacturer Iomega Corporation has appointed Information et Entreprise to handle media relations across France. The agency, which will receive fees believed to exceed pounds 150,000 for the remainder of the year, was a late entry to a pitch involving incumbent Copithorne and Bellows and Text 100 (PR Week, 17 April). Paul Seaman, Iomega’s corporate PR manager for Europe, said: ’Copithorne and Bellows did well but Information et Entreprise offered a new approach. We are a growing company and PR is a key element of our approach.’

Computer disk and tape manufacturer Iomega Corporation has

appointed Information et Entreprise to handle media relations across

France. The agency, which will receive fees believed to exceed pounds

150,000 for the remainder of the year, was a late entry to a pitch

involving incumbent Copithorne and Bellows and Text 100 (PR Week, 17

April). Paul Seaman, Iomega’s corporate PR manager for Europe, said:

’Copithorne and Bellows did well but Information et Entreprise offered a

new approach. We are a growing company and PR is a key element of our

approach.’



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