INTERNATIONAL: Cross-border knowledge vital for comms chiefs

LONDON: Chief executives are increasingly looking for communications directors with international experience compared with five years ago, according to Paula Alexander of head-hunter firm Saxton Bampfylde.

LONDON: Chief executives are increasingly looking for

communications directors with international experience compared with

five years ago, according to Paula Alexander of head-hunter firm Saxton

Bampfylde.



Alexander was talking to delegates at the IPR’s symposium ’Managing PR

in a Wired World’ in London last week.



’Worldwide and European searches are now routine,’ said Alexander. ’CEOs

want broader knowledge - they want public affairs people to know

Brussels and Whitehall. Knowing the New York Stock Exchange is as

important as knowing the London Stock Exchange,’ she added.



An understanding of the integration of communications with human

resource management and internal communications is an important skill

for communications professionals at international level, she said.



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