PARIS: The European Space Agency (ESA) is seeking its first PR
agency to provide advice on a pan-European profile-raising
The organisation has an in-house PR department of 17, headed by Roger
Elearts, and devoted primarily to media relations. It has asked a
longlist of agencies, all with a pan-European network of affiliates or
branches, to present their credentials with a view to establishing a
shortlist of agencies which will give formal pitches.
The chosen agency will work on a six-month contract, beginning this
September, reviewing ESA’s communications strategy. In particular, the
agency will look at ways of improving ESA’s image and awareness of its
work both within the organisation itself and among the general public,
scientific and industrial communities.
Thomas Beer, contracts officer at ESA, said: ’We want to make the ESA
brand known across Europe. We have the impression that the ESA name and
its associated tasks are not always known to the extent to which we
The name ESA does not have the same effect in people’s minds as
ESA is funded by the Governments of its member countries, which are:
Germany, Austria, Belgium, Denmark, Spain, Finland, Sweden, France,
Ireland, Italy, Norway, the Netherlands, the UK and Switzerland.
The organisation’s aims are to establish a long-term competitive space
policy for Europe, spanning Earth observation, telecommunications and
space transport systems; to coordinate its work with the national space
programmes of its members; and to ensure its member states receive a
fair financial and technological return for their investment in ESA.
ESA’s projects include rockets Ariane 4 and 5 and satellites ERS 1 and