INTERNATIONAL: Space Agency puts PR drive on the launch pad

PARIS: The European Space Agency (ESA) is seeking its first PR agency to provide advice on a pan-European profile-raising communications strategy.

PARIS: The European Space Agency (ESA) is seeking its first PR

agency to provide advice on a pan-European profile-raising

communications strategy.



The organisation has an in-house PR department of 17, headed by Roger

Elearts, and devoted primarily to media relations. It has asked a

longlist of agencies, all with a pan-European network of affiliates or

branches, to present their credentials with a view to establishing a

shortlist of agencies which will give formal pitches.



The chosen agency will work on a six-month contract, beginning this

September, reviewing ESA’s communications strategy. In particular, the

agency will look at ways of improving ESA’s image and awareness of its

work both within the organisation itself and among the general public,

scientific and industrial communities.



Thomas Beer, contracts officer at ESA, said: ’We want to make the ESA

brand known across Europe. We have the impression that the ESA name and

its associated tasks are not always known to the extent to which we

want.



The name ESA does not have the same effect in people’s minds as

NASA’.



ESA is funded by the Governments of its member countries, which are:

Germany, Austria, Belgium, Denmark, Spain, Finland, Sweden, France,

Ireland, Italy, Norway, the Netherlands, the UK and Switzerland.



The organisation’s aims are to establish a long-term competitive space

policy for Europe, spanning Earth observation, telecommunications and

space transport systems; to coordinate its work with the national space

programmes of its members; and to ensure its member states receive a

fair financial and technological return for their investment in ESA.

ESA’s projects include rockets Ariane 4 and 5 and satellites ERS 1 and

2.



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