Premier Inn hotels award consumer and trade brief to Frank PR

Frank PR has picked up a consumer and trade PR brief for Whitbread Hotels and Restaurants' entire brand portfolio, including supporting an agg­ressive Premier Inn PR drive.

Lenny Henry: fronting the advertising
Lenny Henry: fronting the advertising

Last year Whitbread consolidated its hotel and restaurant businesses into one div­ision and dec­ided to bring in a single PR agency to work across its brands.

Claire Haigh, head of PR, Whitbread Hotels and Restaurants, said: ‘We are definitely looking for campaigns with lots of creativity and energy, targeting both leisure and business consumers.’

Frank will cover a consumer, travel, leisure and trade press office as well as creative pro­jects to generate news coverage. The account also encompasses Whitbread restaurants Beefeater, Brewers Fayre, Table ­Table and Tay­barns.

Frank has worked with Premier Inn since 2006 and won the Whitbread account after a four-way pitch. McCann Erickson PR previously handled comms for Whitbread’s restaurant brands.

Premier Inn has also briefed Mandate Communications to attract more MPs and civil servants to quality budget ­hotels (PRWeek, 10 July).

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