Former top beauty PRO urges industry to stand up for itself

Former beauty PR expert Michelle Feeney has urged the beauty industry to better promote itself in the national media.

Michelle Feeney: St Tropez CEO
Michelle Feeney: St Tropez CEO

St Tropez CEO Michelle Feeney spoke exclusively to PRWeek to highlight the need for the beauty industry to speak out about its achievements in a bid to be ‘taken more seriously'.

The former Mac Cosmetics vice president of global comms, said: ‘We need to be an industry that stands forwards and says we create jobs and opportunities.'

During her 20-year beauty PR career Feeney previously worked at Lynne Franks PR where she set up a beauty department, and was also responsible for the launch of Crème de la Mer and the Prescriptives brand while working at Estée Lauder.

Read the full exclusive interview here.

 

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