Airtours names McErlean as its lead PR operator

Travel operator Airtours has named Anita McErlean as its first director of communications.

Travel operator Airtours has named Anita McErlean as its first

director of communications.



Formerly director of UK operations for Airtours, McErlean will take on

responsibility for internal and external communications, including the

six-strong press team.



McErlean’s appointment follows the decision by the Airtours’ board to

place greater emphasis on its public and internal communications. A

senior management restructure last September saw the company move away

from its price-driven strategy, towards a marketing-led position.



’I intend to look at the structure of the team, see what expertise we

need and recruit accordingly,’ McErlean told PR Week. She will also

assess whether further agency support is needed. Airtours currently use

Manchester-based Staniforth PR and Brunswick for financial PR.



McErlean was responsible for crisis and issues management in her

previous role, and has acted as the company’s primary spokesperson.



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