Finsbury to put Virgin Rail image back on track

Virgin Rail has appointed Finsbury to handle financial PR and public affairs ahead of a likely announcement that it is to float on the stock market this summer.

Virgin Rail has appointed Finsbury to handle financial PR and

public affairs ahead of a likely announcement that it is to float on the

stock market this summer.



Finsbury pitched against Citigate Communications and Ludgate

Communications for the business. Finsbury is the first external PR firm

to advise Virgin Rail although it has a dedicated press office of four

based in Birmingham, and Virgin Group’s press office headed by director

Will Whitehorn works on communications issues relating to its West Coast

line.



Finsbury reports directly to Brian Barrett, chief executive of Virgin

Rail. The agency will attempt to draw attention away from publicity over

delays and overcrowding by raising awareness of Virgin Rail’s pounds 2

billion programme of investments and upgrades.



The decision to float hangs on securing regulatory approval for a

revenue-sharing agreement signed with Railtrack last year which would

see both firms jointly funding upgrade work on the West Coast line. A

decision from regulator John Swift is imminent.



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