London tube bidder invites four PR pitches

A three-way consortium bidding to finance the London Underground has invited pitches from four PR agencies to handle the public affairs and media relations surrounding the bid.

A three-way consortium bidding to finance the London Underground

has invited pitches from four PR agencies to handle the public affairs

and media relations surrounding the bid.



The shortlisted agencies are: Jackson Communications, Matrix, Waterfront

Partnership and Political Context. One agency is understood to be the

front-runner for the account but a spokesman for the consortium declined

to disclose further details, and stressed that the negotiations were

ongoing.



The consortium is made up of three construction and engineering

companies.



They are Anglo-French joint venture company GEC Alsthom, UK-based Amec

and US-owned Brown and Root. The consortium is seeking strategic advice

on presenting its case to both the Government and the public.



Under the public-private partnership policy announced in March by John

Prescott, Secretary of State for the Environment, Transport and the

Regions, a maximum of three private sector contracts would be awarded to

maintain and modernise the Underground’s infrastructure and rolling

stock. This includes refurbishing stations, replacing tracks, upgrading

signalling and refurbishing or replacing trains.



Overall service delivery would remain in the public sector, including:

ticketing, fares, drivers, station staff, operation of the signalling

system and safety.



The GEC Alsthom-Amec-Brown and Root consortium faces potential

competition from other consortia as well as from Railtrack.



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