BA puts public affairs account up for review

British Airways is reviewing its public affairs account, held by GPC Market Access for the past 16 months.

British Airways is reviewing its public affairs account, held by

GPC Market Access for the past 16 months.



GPC, Lawson Lucas Mendelsohn, APCO Associates, GJW and Brunswick are

understood to among those pitching for the account.



The chosen agency will handle strategic advice and parliamentary

monitoring, liaising with BA’s parliamentary affairs manager, Jane

Johnston.



Johnston confirmed that the account was up for review, adding that: ’The

contract is due to expire at the end of May, so it was an opportune time

to review. GPC Market Access are among the companies invited and we have

a very good relationship with them’.



BA’s public affairs agenda is broad and is believed to include the

airline’s continuing discussions with European Commission competition

regulators on its proposed strategic alliance with US company American

Airlines, which was first announced almost two years ago.



Other issues facing the company include: its new no-frills airline, Go,

which was launched last month and has come under fire from its

competitors, who fear BA will cross-subsidise what is supposed to be an

independent company; the future of Heathrow’s Terminal 5; and proposals

to privatise the UK air traffic control service.



Last month, Peter Robinson, a director at GPC Market Access who headed

up the agency’s BA account, left GPC for rival agency APCO. His

assistant on the account, consultant Katherine Edwards, is also leaving,

to join supermarket giant Tesco.



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