DIARY: Daytime TV offers little insurance against over eager researchers

Next time you are called into the TV studios to defend your company’s good name you’d better check out the props, as Elizabeth Male, press and media manager for house insurer NHBC, discovered.

Next time you are called into the TV studios to defend your company’s

good name you’d better check out the props, as Elizabeth Male, press and

media manager for house insurer NHBC, discovered.



Early last month the company, which specialises in protection against

subsidence problems, found itself under attack from a former

policyholder. Venting his fury on the BBC’s Good Morning with Anne and

Nick, the unhappy house owner claimed that NHBC had not afforded him

adequate protection.



Keen to set the record straight, or at least offer a balanced argument,

Male arrived at the studios two weeks later to respond to the ‘many

complaints’ that had been ‘inundating’ the programme.



She was to be handed a file of complaints and then promise to deal with

each of them. Shortly before filming began Male got hold of the file and

found it mostly filled with blank sheets of paper. On one the names of

seven people appeared - just three of whom had ever held NHBC policies.



‘I was absolutely outraged,’ says Male. ‘You can’t really appreciate the

visual impact of television. Something like a file prop can make it look

like the whole world has a complaint against your company.’



And the moral of the tale? Read the BBC Producers’ Guidelines, says

Male, and don’t let anyone stitch you up in their hunt for a good story.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.