Lexis PR set to repitch for account in Nokia PR review

Mobile phone giant Nokia is reviewing its lucrative UK PR account as it attempts to broaden its appeal beyond handsets.

Nokia: mobile phone giant in PR review
Nokia: mobile phone giant in PR review

Lexis PR has been placed on alert as Nokia prepares to kick off a pitch process. Nokia UK & Ireland head of comms Anna Shipley told PRWeek the company was considering various agencies to put on a shortlist. Lexis PR has handled the ­account for two years and will repitch for the work.

Nokia is aiming to shake off its reputation as a company that does little more than manufacture mass-market mobile handsets. ‘Most people know Nokia best as a device manufacturer,’ admitted Shipley.

Instead, Nokia intends to reposition its brand as an int­ernet services player, reflecting an offering that now inc­ludes music services and mobile navigation, among others.

‘It’s a significant change in the way people regard Nokia as a brand and the way they use Nokia as a product,’ said Shipley. ‘We are transforming our brand and have an important story to tell.’

She denied cost was a factor in the review, but said the ­successful agency needed to be ‘cost-effective’ and that the focus was on ‘value’.

‘Key things we’ll be looking for include consumer tech know-how and a great team with a can do approach in devising and delivering excellent PR activity and results.’

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