MEDIA: Yorkshire radio bids underway

The Radio Authority has received 13 applications for the new Yorkshire FM licence, the last major regional licence outside London to be awarded.

The Radio Authority has received 13 applications for the new Yorkshire

FM licence, the last major regional licence outside London to be

awarded.



It is the sixth major regional licence to be advertised since 1992 to

meet the 1990 Broadcating Act’s aim of widening audience choice.



One of the bids is from Independent Radio Group(IRG), which was formed

in October 1995 by three former key players at Transworld

Communications, the former owner of the group of stations which included

Piccadilly, Piccadilly Gold and Red Rose Radio.



IRG has proposed a soul format under the name Excell FM for the licence

which will reach 3.75 million people.



Yorkshire already has chart hit formats, a gold format and an Asian

station.



IRG sales and marketing director Neil Jones said the soul format would

cover music from the 60s through to contemporary music.



The Radio Authority’s decision, to be announced in May, will be based on

an applicant proposing an alternative format to what is currently on

offer in the area.



Licences already awarded include Bristol-based dance music station

Galaxy, London’s Jazz FM in north west England, Chrysalis Group’s rock

station Heart FM in the West Midlands and music and speech stations Scot

FM in central Scotland and Century Radio in the North East.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.