NEWS: PR EUROPE

WARSAW: McDonald’s appoints Shilland

WARSAW: McDonald’s appoints Shilland



Shilland and Co has been appointed as McDonald’s first retained PR

adviser in Poland. The comprehensive brief includes media relations,

issues management, events and internal communications. The account win

is a considerable boost for Shilland’s Polish branch, which opened in

September. ‘It’s a much more important brand in Poland than it is in

this country,’ said chief executive Peter Shilland. Three other firms

pitched for the contract.



LJUBLJANA: ACES takes on added Prestige



ACES, the Austrian-based consultancy, has established a new subsidiary

in Slovenia. ACES Ljubljana, a joint venture between ACES and local

agency Prestige PR, will handle work for international clients,

including Berlin Chemie and US machine manufacturer United Technologies.

ACES has also set up an affiliate relationship with Prestige PR’s sister

agency in the former Yugoslav Republic of Macedonia.



PARIS: Disney win for Moreau Lascombe



Walt Disney Attractions has hired Moreau Lascombe GCI to raise awareness

of its US theme parks in France. The agency has been briefed to promote

the Epcot Centre, Disney MGM studios and Magic Kingdom theme parks in

Orlando, Florida as long- stay tourist destinations. The campaign will

not compete with Disneyland Paris, which positions itself as a short

stay attraction for French visitors.



LONDON: Grayling seeks Bonn replacement



The Grayling Group is looking for a new German partner following the

split with PR Bonn last year. Grayling chief executive Michael Burrell

said he hoped to reach an agreement shortly with an agency ‘on the PR

side rather than public affairs’. He added that the group continues to

work with PR Bonn, although it left the network formally last year along

with Dutch agency Adviesbureau Huijskens.



ATHENS: TVX Gold takes Action



Canadian mining company TVX Gold has handed Action Public Relations

(Hellas) a Dr14.8 million (pounds 40,000) contract to handle crisis

management and community relations. The company recently acquired

mineral mining rights in Halkidiki, northern Greece, but faces hostility

from the local population which is opposed to large scale digging.



BRATISLAVA: Davies to direct Eklektik



Prague-based Eklektik Communications has appointed Johnathan Davies to

the new role of director of client services at its branch in Slovakia.

Former television producer Davies will lead efforts to win new business

from multinational companies. He reports to managing director Pavol

Tvarozek.



DUBLIN: Thomson aims high with Edelman



Thomson Holidays has hired Edelman PR as its first retained agency in

Ireland. The largest tour operator in the UK, Thomson entered the Irish

travel market earlier this year and faces competition from rivals Budget

Travel and Falcon Holidays. Edelman will handle corporate and consumer

PR alongside an advertising campaign run by Peter Owens Advertising.

Edelman managing director John Mahoney said: ‘For us it’s a huge client

and very challenging because its objective is to become number one.’



edited by John-Pierre Joyce



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