WARSAW: McDonald’s appoints Shilland
Shilland and Co has been appointed as McDonald’s first retained PR
adviser in Poland. The comprehensive brief includes media relations,
issues management, events and internal communications. The account win
is a considerable boost for Shilland’s Polish branch, which opened in
September. ‘It’s a much more important brand in Poland than it is in
this country,’ said chief executive Peter Shilland. Three other firms
pitched for the contract.
LJUBLJANA: ACES takes on added Prestige
ACES, the Austrian-based consultancy, has established a new subsidiary
in Slovenia. ACES Ljubljana, a joint venture between ACES and local
agency Prestige PR, will handle work for international clients,
including Berlin Chemie and US machine manufacturer United Technologies.
ACES has also set up an affiliate relationship with Prestige PR’s sister
agency in the former Yugoslav Republic of Macedonia.
PARIS: Disney win for Moreau Lascombe
Walt Disney Attractions has hired Moreau Lascombe GCI to raise awareness
of its US theme parks in France. The agency has been briefed to promote
the Epcot Centre, Disney MGM studios and Magic Kingdom theme parks in
Orlando, Florida as long- stay tourist destinations. The campaign will
not compete with Disneyland Paris, which positions itself as a short
stay attraction for French visitors.
LONDON: Grayling seeks Bonn replacement
The Grayling Group is looking for a new German partner following the
split with PR Bonn last year. Grayling chief executive Michael Burrell
said he hoped to reach an agreement shortly with an agency ‘on the PR
side rather than public affairs’. He added that the group continues to
work with PR Bonn, although it left the network formally last year along
with Dutch agency Adviesbureau Huijskens.
ATHENS: TVX Gold takes Action
Canadian mining company TVX Gold has handed Action Public Relations
(Hellas) a Dr14.8 million (pounds 40,000) contract to handle crisis
management and community relations. The company recently acquired
mineral mining rights in Halkidiki, northern Greece, but faces hostility
from the local population which is opposed to large scale digging.
BRATISLAVA: Davies to direct Eklektik
Prague-based Eklektik Communications has appointed Johnathan Davies to
the new role of director of client services at its branch in Slovakia.
Former television producer Davies will lead efforts to win new business
from multinational companies. He reports to managing director Pavol
DUBLIN: Thomson aims high with Edelman
Thomson Holidays has hired Edelman PR as its first retained agency in
Ireland. The largest tour operator in the UK, Thomson entered the Irish
travel market earlier this year and faces competition from rivals Budget
Travel and Falcon Holidays. Edelman will handle corporate and consumer
PR alongside an advertising campaign run by Peter Owens Advertising.
Edelman managing director John Mahoney said: ‘For us it’s a huge client
and very challenging because its objective is to become number one.’
edited by John-Pierre Joyce