NEWS: OPSIS campaign seeks to promote jobs for the blind

Westminster Strategy has been hired by a consortium of charities to launch a campaign promoting jobs for the blind.

Westminster Strategy has been hired by a consortium of charities to

launch a campaign promoting jobs for the blind.



Sir Antony Walker, chairman of the consortium OPSIS, which includes the

Royal London Society for the Blind, Action for Blind People and Guide

Dogs for the Blind, would not discuss fees. However, it is understood

that budgets will be capped at around pounds 80,000 for the one-year

campaign.



The ‘Out of Sight - Out of Work’ campaign will target top UK firms,

offering employers the benefits of the latest technology to assist blind

employees. Westminster Strategy picked up the business without a pitch

because it is already working for the Royal London Society.



Jane Cooper, account director on the business and head of the

consultancy’s newly-established voluntary sector team, said: ‘We are

advising the organisations involved in the ‘Out of Sight- Out of Work’

campaign on how to challenge the negative perceptions of employers

directly - as well as through the press and via political audiences.’



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