NEWS: Firefly to handle PR for Olympia Internet event

Hi-tech PR specialist Firefly has been hired by publisher and conference organiser Learned Information Europe to handle publicity for the Internet World International exhibition in May.

Hi-tech PR specialist Firefly has been hired by publisher and conference

organiser Learned Information Europe to handle publicity for the

Internet World International exhibition in May.



The agency beat stiff competition from three other firms - The Red

Consultancy, Nina Gardiner Associates and Barrington Harvey - for the

pounds 20,000 project.



Held at the Olympia 2 exhibition centre in London, the three-day event

will bring together delegates and exhibitors from 150 computing and

publishing firms, including IBM, Lotus, Compuserve, Silicon Graphics and

the British Library. Organisers expect up to 10,000 visitors.



Firefly has been charged with publicising the event to businesses

through regional and national press coverage and positioning it as a

forum for debate on the marketing potential of the Internet.



‘The conference will be looking at issues such as how to sell and

advertise products on the Net, security and privacy,’ said Firefly

account director Alison Jeremy. ‘It’s taking technology to the consumer

and business environment.’



The account will be led out of Firefly’s media division set up in

January and headed up by Jeremy.



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