NEWS: Swinburn takes reins at Eagle Star

Eagle Star has appointed Paul Swinburn to the new post of corporate affairs director to head up the insurer’s public relations activities worldwide.

Eagle Star has appointed Paul Swinburn to the new post of corporate

affairs director to head up the insurer’s public relations activities

worldwide.



Swinburn, previously corporate communications director for two-and-a-

half years with responsibility for PR and advertising in the UK, will

now take charge of media relations, corporate PR, government relations

and regulatory affairs for Eagle Star’s operations across 30 countries.



Based at headquarters in Cheltenham, he leads an in-house team of 14

staff including two PR managers for Eagle Star’s operating divisions and

a public affairs manager for corporate issues.



His appointment follows an earlier shake-up in Eagle Star’s marketing

functions. In January, Steve Wigzell, director of planning and

development at parent company BAT Financial Services, was appointed

marketing director to relaunch the brand.



‘As Eagle Star begins to strengthen its non-UK life assurance business

it is important to get a coherent message communicated across the

world,’ said Swinburn.



He added that the company’s use of external PR consultancies would be

assessed but denied that this would amount to a full scale review.



‘I shall be having a look at the work they are doing so we can give them

better direction from the centre,’ he said.



In the UK Eagle Star retains Fishburn Hedges for corporate and product

PR and Westminster Advisers for public affairs work.



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