NEWS: STOP PRESS

Clarks campaign fits Stephanie Churchill

Clarks campaign fits Stephanie Churchill



UK shoemaker Clarks International has hired Stephanie Churchill PR to

run a generic campaign for its women’s shoes. The account is worth a

total of pounds 80,000.



Jackie Cooper PR picks up Laura Ashley



Jackie Cooper Public Relations this week beat Lynne Franks PR and

Shilland & Co to win the fashion account for Laura Ashley, following the

closure of its former agency PR Unlimited. Public relations for Laura

Ashley home furnishings will be handled in-house.



PhoneLink looks for PR for Tel-Me



PhoneLink is hunting for an agency to promote its on-line electronic

business information service Tel-Me. The campaign, to target the

business community, has been handled by IT specialists Buffalo

Communications since 1993.



Arrow becomes first UK PR for SQA



US software company SQA has hired Arrow Public Relations as its first UK

PR agency. The agency beat Bogard Communications and Bill Moores

Associates to win the pounds 50,000 fee business-to-business account.



Woman’s Hour celebrates with HMC



Hobsbawm Macaulay Communications is handling PR for October’s 50th

anniversary of Radio 4’s Woman’s Hour. The celebrations kick off on 1

March in Edinburgh with the first of a series of outside broadcasts from

regional centres.



Vauxhall revs up public affairs with Bowes



Vauxhall Motors has boosted its public affairs department with the

appointment of Katherine Bowes as manager of local government and policy

issues. Vauxhall uses a raft of PR agencies, including Banbury-based JBA

PR.



Barkers to boost Glasgow arts festival



Barkers Scotland has won the account to promote this year’s Glasgow

Festival of Visual Arts, following a three-way pitch. The campaign will

include a public survey, competitions, readers’ offers and business and

education initiatives.



Handel to conduct WorldCom account



WorldCom, the UK’s third largest carrier of international telephony, has

picked Handel Communications to run a pounds 60,000 fee business-to-

business account.



Luff joins Matrix to develop Euro affairs



Peter Luff, ex-director of the European Movement, has joined Matrix

Communications Consultancy as a partner, to develop its public affairs,

strategic analysis and campaigning activities within the EU and Eastern

Europe.



NatWest opts for ‘ad hoc’ agencies



NatWest UK, which was reported last October to be looking for an agency

to handle PR for its entire division, now seems likely to recruit

companies for project work. NatWest UK head of PR Paul Lockstone said he

was considering creating a roster of PR firms to use on an ad-hoc basis.



Conference Call



Would-be delegates to PR Week/Management Today’s forthcoming London

conference on internal communications, PR and human resources, should

call 0171 413 4116 or fax 0171 413 4505 to reserve a place.



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