NEWS: Radio Taxis aims to court custom with agency flair

Top London cab firm Radio Taxis is planning to court City custom with an ‘innovative’ PR drive.

Top London cab firm Radio Taxis is planning to court City custom with an

‘innovative’ PR drive.



The company is in talks with Shandwick Communications, Lynne Franks, The

Public Relations Business, Burson-Marsteller and Jackie Cooper PR about

the contract, worth an estimated pounds 50,000 in fees. Its existing PR

firm Marketeer is also included.



Radio Taxis’ quality development manager John Petrie said he is aiming

to shortlist three firms to pitch in four weeks time. Petrie said his

choice of PR firms, which range from ‘the outrageous to very adult’ was

a deliberate attempt to capture the City market with ‘flair’ and improve

on its existing ‘low key’ PR.



The company, which has 2,000 licensed black cab drivers wants to add to

its 6,000 account customers by targeting the business community. It also

hopes the campaign will help it gain ground on arch rival Computer Cabs.



Radio Taxis’ head of marketing Peter Gibson said: ‘We have built a

deserved reputation for getting taxis to our customers on time and are

confident our chosen agency will help us establish ourselves as London’s

premier licensed taxi company.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.