Top London cab firm Radio Taxis is planning to court City custom with an
‘innovative’ PR drive.
The company is in talks with Shandwick Communications, Lynne Franks, The
Public Relations Business, Burson-Marsteller and Jackie Cooper PR about
the contract, worth an estimated pounds 50,000 in fees. Its existing PR
firm Marketeer is also included.
Radio Taxis’ quality development manager John Petrie said he is aiming
to shortlist three firms to pitch in four weeks time. Petrie said his
choice of PR firms, which range from ‘the outrageous to very adult’ was
a deliberate attempt to capture the City market with ‘flair’ and improve
on its existing ‘low key’ PR.
The company, which has 2,000 licensed black cab drivers wants to add to
its 6,000 account customers by targeting the business community. It also
hopes the campaign will help it gain ground on arch rival Computer Cabs.
Radio Taxis’ head of marketing Peter Gibson said: ‘We have built a
deserved reputation for getting taxis to our customers on time and are
confident our chosen agency will help us establish ourselves as London’s
premier licensed taxi company.’