NEWS: Wallace wins audition for PR role at National

Vivien Wallace, MD of public relations and marketing company Lippin Wallace, has been recruited as the Royal National Theatre’s first head of public affairs.

Vivien Wallace, MD of public relations and marketing company Lippin

Wallace, has been recruited as the Royal National Theatre’s first head

of public affairs.



Wallace, who joins the RNT in early March, will be responsible for 20

staff in the theatre’s press, marketing, development and publications

departments. Wallace co-founded Lippin Wallace in 1993 with Richard

Lippin, chairman and chief executive of US PR company The Lippin Group.

Lippin Wallace became a subsidiary of the group.



Before starting the agency, Wallace was chief executive of Granada

Television International, the broadcaster’s sales arm, where she was

responsible for selling programmes and raising co-production money

world-wide.



She left Granada in December 1992 after it merged its international

sales operations with LWT.



Wallace’s new post marks a personal return to the National, where she

was senior press officer from 1975 to 1976. Her other arts press office

experience includes stints at the Prospect Theatre Company, Festival

Ballet and the Royal Ballet.



Her appointment comes as the RNT gears up for the appointment of a new

director to oversee its three auditoriums. Present incumbent Richard

Eyre steps down next year.



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