Cellnet, the UK’s second biggest mobile phone company, is reviewing its
consumer and business-to-business PR contract.
The company has shortlisted four agencies to pitch for the account -
worth up to pounds 100,000 in fees - over the next three weeks.
Incumbent firm Spreckley Pittham, which has worked for Cellnet for five
years, will re-pitch for the contract.
Commenting on the agency’s work for Cellnet, Spreckley Pittham director
Mike Spreckley said it had handled ‘national media blockbusters and day-
The company, which has 2.3 million customers, announced price cuts
earlier this month to compete with main rival Vodafone, and Orange.
According to January’s figures Cellnet has a 42.4 per cent of market
share with Vodaphone just ahead with 42.9.
‘It is a dynamic, fast-moving market,’ said Cellnet public relations
manager Sue Jones. ‘It seemed like a reasonable decision to review.’
Jones said lobbying and ‘technical PR’ will continue to be handled in-
house by Cellnet’s team of three. A decision is expected within a month.