NEWS: Ten jobs go as Granada axes Forte PR team

Forte’s in-house press and PR department has been shut down, just four weeks after Granada succeeded in its pounds 3.8 billion bid for the company.

Forte’s in-house press and PR department has been shut down, just four

weeks after Granada succeeded in its pounds 3.8 billion bid for the

company.



The department’s ten staff received notice last week of Granada’s

intention to end corporate and financial PR functions at Forte

headquarters in London and axe related posts. All but one have decided

to accept redundancy.



Most senior to leave is PR director Victoria Sabin who steered Forte’s

PR team through the takeover battle.



Director of public affairs Richard Power, who was promoted to the Forte

board during the bid, left after Granada’s victory to support Sir Rocco

Forte’s attempt to buy back part of the hotel chain.



Granada itself does not maintain a dedicated press and public relations

division. Communications functions fall under the direction of business

unit managers, while corporate and financial PR is handled by Granada’s

retained adviser Citigate Communications.



‘There just wouldn’t have been the level of responsibility within the

group to justify the existence of the department,’ said Granada group

human resources director Stephanie Monk.



During its takeover offensive Granada made no secret of its intention to

save costs by cutting Forte’s 290-strong corporate headquarters. Its

strategic planning, mergers and acquisitions and tax departments also

face the axe.



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