The agency has also been tasked with creating awareness of its events throughout the country. The agency picked up the account following a six-way pitch.
Promote's remit will include raising the profile of the grassroots events and programmes taking place across England. These include mass participation events this summer to attract players of all levels to the game, including a BeachFest Tour at leading seaside towns.
Sport England plans to invest £480m in 46 sports over the next four years to deliver grassroots sporting opportunities and a lasting Olympic and Paralympic legacy of one million people playing more sport. Volleyball England has secured £5.6m for the four year period from April 1, 2009, and has set a target to attract 10,100 more adults and 5,000 more young people to the sport by 2013.
‘It's a really exciting time for volleyball in this country, with increased funding from Sport England and a real focus to increase the number people playing the sport,' said Volleyball England CEO Lisa Wainwright. ‘The 2012 Olympic and Paralympic Games will also do a huge amount to raise the profile of our sport. Our goal is to show people that it's a great sport for men and women of all ages to enjoy in the park, beach or in a leisure centre.'