Health charity Breakthrough Breast Cancer has appointed former
McDonald’s media relations manager Jackie Graveney to head its PR
Graveney joins next month, replacing Natalie O’Toole, who has left after
eight months with the charity to pursue a freelance career.
Graveney reports to chief executive Delyth Morgan and is responsible for
two PROs, a publicity co-ordinator and a public affairs and
Prior to her appointment, she spent one year with McDonald’s and, prior
to that, eight years with the Consumers’ Association, latterly as a
media relations manager.
Breakthrough Breast Cancer was founded in 1991 by Bill Freedman, a
businessman whose wife, Toby Breakthrough, died of breast cancer.
The charity has launched several high-profile campaigns during the past
few years, including Fashion Targets Breast Cancer and Wicked Women.
It was set up to raise awareness of breast cancer and to raise enough
money to establish a dedicated breast cancer research centre. To date,
pounds 15 million has been raised and a dedicated research centre will
open in London at the end of the year.
Wicked Women has been running for three years and is supported by
musicians including All Saints and Lisa Stansfield. It culminated last
month in an open-air concert in London’s Hyde Park.
Fashion Targets Breast Cancer is supported by models including Sophie
Dahl. In 1998, it raised pounds 1 million through the sale of T-shirts.