Breast cancer charity picks PR head

Health charity Breakthrough Breast Cancer has appointed former McDonald’s media relations manager Jackie Graveney to head its PR team.

Health charity Breakthrough Breast Cancer has appointed former

McDonald’s media relations manager Jackie Graveney to head its PR

team.



Graveney joins next month, replacing Natalie O’Toole, who has left after

eight months with the charity to pursue a freelance career.



Graveney reports to chief executive Delyth Morgan and is responsible for

two PROs, a publicity co-ordinator and a public affairs and

parliamentary officer.



Prior to her appointment, she spent one year with McDonald’s and, prior

to that, eight years with the Consumers’ Association, latterly as a

media relations manager.



Breakthrough Breast Cancer was founded in 1991 by Bill Freedman, a

businessman whose wife, Toby Breakthrough, died of breast cancer.



The charity has launched several high-profile campaigns during the past

few years, including Fashion Targets Breast Cancer and Wicked Women.



It was set up to raise awareness of breast cancer and to raise enough

money to establish a dedicated breast cancer research centre. To date,

pounds 15 million has been raised and a dedicated research centre will

open in London at the end of the year.



Wicked Women has been running for three years and is supported by

musicians including All Saints and Lisa Stansfield. It culminated last

month in an open-air concert in London’s Hyde Park.



Fashion Targets Breast Cancer is supported by models including Sophie

Dahl. In 1998, it raised pounds 1 million through the sale of T-shirts.



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