Flack: Swine flu hits PR industry

Nobody panic, but it seems swine flu has hit the PR industry.

This week Edelman went into damage-limitation mode when two of its PROs were hit with suspiciously piggy flu symptoms. The employees were sent home and the office was 'deep cleaned' in preparation for an event for Editorial Intelligence, featuring Lord Carter. Clearly Edelman felt the need to avoid 'PR agency infects government minister shock' type headlines ...

Perhaps Edelman UK CEO Robert Phillips was still feeling nervous after being trailed by one particularly stalkerish blogger at the Hard Rock Calling festival in Hyde Park. The blogger even helpfully provided photos of the rear of the CEO's pate, glinting in the sun ...

It was game, set and match for Golin Harris senior account manager Louisa Ham when she was tasked with gaining coverage for Orange during Wimbledon. The PRO came up with the idea of a ringtone that grunts like the tennis stars, which Orange turned into a product in 48 hours ...

Paratus Communications consultant Adam Vincenzini reprised his former role as press officer for the Australia Cricket Team, by helping to run the team's pre-Ashes open media session at Sussex CCC. Vincenzini noticed that most UK-based hacks developed a serious case of amnesia by focusing on England's famous 2005 victory, while conveniently forgetting their 5-0 hammering in 2007.

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