Luxury car brand Jaguar has appointed Kazoo Communications to
exploit its artist and celebrity associations in the media.
The appointment was made this week and work began immediately in
preparation for Robbie Williams’ 28 August gig at Slane Castle,
Other artists performing at Slane Castle include the Happy Mondays and
Stereophonics. Jaguar will provide transport for the celebrities to and
from the festival site in its new, S-type saloons. Kazoo’s brief is to
win media coverage for the sponsorship in the national press and on
It is the first time Jaguar has undertaken this sort of promotion. It
hopes the campaign will reinforce the brand as modern and
Sue Crowley, a director at Kazoo, will lead the account, reporting to
Jaguar’s head of communications. Further events are planned, but none
have yet been announced.
Entertainment and sponsorship agency KLP was hired by Jaguar to put the
deal together. Kazoo was approached to handle the media relations
following similar brand-related work, including the sponsorship of the
Spice Girls’ European tour by scooter manufacturer Aprilia last year.