Healthcare: The Week in Healthcare

Freshwater loses staffer.

The Prescription Medicines Code of Practice Authority has named Vicky Edgecombe as its new head of communications. She joins from Freshwater Healthcare, where she had been working with a range of healthcare and public sector clients. She replaces Niamh MacMahon, who has taken the role of senior corporate communications manager at Novartis.

ROCK Medical Communications, a dedicated medical education company, has been launched by Creston Health. The agency, headed up by med ed specialist Joanne Satchell, will sit alongside Creston Health group companies including Red Door Communications, PAN Advertising and TMWdigitalhealth.

Allidura Consumer, the health and wellness agency, hosted an event last week calling for more co-operation between food and drink manufacturers, retailers and the media. It is hoped this will dispel consumer confusion about healthy eating.

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