Kingfisher turns to TLG

Kingfisher, parent company of B&Q, has called in TLG for a wide-ranging public affairs brief after parting company with Hill & Knowlton.

The firm is Europe's biggest home improvement retail group and the third largest in the world.

It is understood to have handed a brief to TLG in a bid to stay on top of regulations being cooked up in Westminster and Brussels. Malcolm Gooderham's agency will also lobby decision-makers to introduce measures such as a reduction on VAT paid on green goods.

The hire comes after Kingfisher chief executive Ian Cheshire noted a surge in demand for products that are both environmentally friendly and good value for money. 'We're seeing something between a thriftier and a greener consumer,' he said last month.

TLG consultant Henry Goodwin said: 'We will work with Kingfisher to help cut the costs of doing business.'

Kingfisher's main brands are B&Q, Castorama, Brico Depot and Screwfix. TLG has been called in on a retained basis. The firm has previously used Hill & Knowlton to carry out public affairs work. No-one at Hill & Knowlton was available to comment. Kingfisher also uses Brunswick for financial PR.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.