Afghani eyes social media

A leading contender in Afghanistan's upcoming presidential election has called in UK social media agency Red Narrative to replicate the digital success of Barack Obama.

The agency, led by former Labour consultant Luke Bozier, will deploy a combination of campaign websites, email and social media tools to boost awareness and raise funds for Dr Ashraf Ghani, Afghanistan's former finance minister.

Red Narrative will target the 500,000-strong Afghani expatriate population in the West, which numbers 45,000 in the UK alone.

Ghani has already enlisted legendary American political consultant James Carville as his campaign strategist.

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