Lewisham adopts ’Blairite’ style for streamlining PR

The London Borough of Lewisham has asked PR consultant Paul Richards to carry out a full review of the council’s communications, reporting back to executive mayor Dave Sullivan by the autumn.

The London Borough of Lewisham has asked PR consultant Paul

Richards to carry out a full review of the council’s communications,

reporting back to executive mayor Dave Sullivan by the autumn.



Richards is looking at the structure of the communications function

following a general reorganisation at the council when the number of

departments was chopped from eight to five.



The new structure is designed to follow the New Labour principle of more

joined-up services.



In the current structure, seven PR people work in the central press

function under Richards, but 11 work in the various departments. The

review will look at how communications can be more cohesive than in the

past.



The council has already adopted a more consultative approach to

government with the introduction of a citizen’s panel, which recommended

a directly-elected executive mayor and a change to a cabinet-style

executive in June.



’Lewisham is attempting to become the model Blairite borough, to be for

Blair what Wandsworth was for Thatcher in the 1980s,’ said Richards.



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