DIARY: Jones finds it’s no use getting shirty with Paxo

Improperganda, the publicity stunts exhibition put together by Borkowski Press and PR has really captured the media’s attention with numerous newspaper articles and even a slot on Newsnight.

Improperganda, the publicity stunts exhibition put together by

Borkowski Press and PR has really captured the media’s attention with

numerous newspaper articles and even a slot on Newsnight.



When the time came for ’human rotweiller’ Jeremy Paxman to get his teeth

into the exhibition and the morals behind it - Ben Jones of Cake was

invited onto the show to put the case for the joy of stunts.



In the lead up to the interview Jones claims he was wound up by almost

everyone on the show about the grilling he could expect from Paxman.



In preparation for this Jones devised a plan for an on-air stunt to try

to knock Paxman off his guard with a live stunt to promote Paxman’s

other TV show University Challenge. Under his shirt Jones wore a T-shirt

advising the watching public to tune in to the academic quiz.



In the end the interview went well with Paxman in pussy cat mode rather

than rotweiller and so Jones’ stunt remained unseen.



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