This week Diary applauds the delivery of some pills called
The package is the first of a two-part direct mail campaign by the
Co-operative Bank, sent to 1,500 opinion formers in media and marketing,
politicians and mass employees.
The ’instructions’ leaflet asks readers to think about how they feel
about mental illness. It urges them to try to change their perception
and the prejudices they might peddle to create stigmas, unintentionally
’Next week the recipients will receive a repeat prescription on a
postcard, asking them if their stigma toward mental illness has changed,
and ultimately, if they can help change society’s,’ said Jack Middleton,
customer communications manager at the bank.
He added: ’Customers vote twice a year for a worthy cause the bank
should back. Stigma has been a hit.’
The package was created by design degree student Anne McCormack, from
Edinburgh. A panel of judges from the bank, and the Royal College of
Psychiatrists awarded her the top prize of pounds 1,000 - and its use in
the national campaign.