DIARY: Edelman tries to milk publicity for PR21 with traditional use of cow hide

There is a cow in reception at The Rowland Company. Nothing new there, you might think. But this one is life-size and fibreglass. It does not moo.

There is a cow in reception at The Rowland Company. Nothing new

there, you might think. But this one is life-size and fibreglass. It

does not moo.



Rowland big cheese Beverley Kaye explains that the black and white

Guernsey is a present from new owner Richard Edelman. He had it shipped

over to publicise the PR21 brand he has such high hopes for in this

country. To emphasise the point, the logo is stamped on the heifer’s

ample behind.



’Mr Edelman humorously remembered that branding started on the back of a

cow,’ Kaye said. Ah, those Americans and their keen sense of the

absurd!



This is the country that gave us the surreal Britney Spears after

all.



And mock all you like but the idea got off to a good start with the new

brand in evidence at the recent party to celebrate Sir Elton John’s Aids

foundation.



The cause is one long supported by Kaye - and now PR21. The agency will

be working alongside the foundation to raise awareness of HIV and Aids,

which on the night meant ensuring that the glasses of the assembled

glitterati were full.



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