MEDIA: VNU strikes deal to buy Ziff Davis’ European mags

VNU has finally struck a deal to buy the European magazines published by rival Ziff Davis.

VNU has finally struck a deal to buy the European magazines

published by rival Ziff Davis.



The acquisition has raised fears that titles will be closed and staff

made redundant as the publishers have a number of magazines targeted at

the same markets.



Ziff Davies publishes PC Magazine, PC Direct, PC Gaming World and IT

Week in the UK. PC Direct, a monthly consumer title, is a competitor to

VNU’s Personal Computer World. And between them, the two publishers own

three weekly IT business titles: IT Week, Computing and Network

News.



VNU Business Publications managing director Brin Bucknor was not

predicting any closures. He said: ’From our perspective they are

complementary titles and some more than others.



’All these magazines are seen as reaching very different markets. Our

aim is to assimilate the titles into the existing portfolio.’



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