MEDIA: October launch for Scottish title

The daily Scottish business paper being backed by Swedish media group Bonnier is due to launch in October under the title Business am.

The daily Scottish business paper being backed by Swedish media

group Bonnier is due to launch in October under the title Business

am.



The paper will be published in Edinburgh by Business Media Scotland, a

new company wholly-owned by Bonnier. Its initial print run will be over

100,000, although the company expects to sell between 30,000 and 35,000

copies a day within four years. The cover price has not been

confirmed.



The title has recruited 50 of its 70 journalists. The most senior post

yet to be filled is that of Brussels correspondent. There will be

offices in Edinburgh, Glasgow, Aberdeen, London, Brussels, the US and

the Far East.



The editor is John Penman, a former assistant editor of the Daily

Record, and ex-political editor of the Scotsman. He has recruited two

colleagues from the Scotsman as his deputies. They are Richard Neville,

previously joint deputy editor and Paul Stokes, who was the paper’s

business editor.



The political editor is Chris Deerin, who was deputy editor of the

Scottish Sunday Times.



The paper will appear Monday to Friday, accompanied by a web site.

Penman said it would focus on business, politics and economics and aim

to create a truly national newspaper dealing in depth with a Scottish

agenda.



’While many of the issues faced by businesses in Scotland are the same

as those faced by companies anywhere, there are also major differences

associated with operating from within a small country on the periphery

of its major markets. This can only be properly addressed by a focused

product such as Business am.’



The launch is supported by a PR campaign by HBL media, which was

retained last week on an ongoing basis. HBL will open an office in

Edinburgh to service the account.



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