BORDER LINES: Body targets music downloads

WASHINGTON: The Recording Industry Association of America (RIAA) is mounting a PR campaign aimed at discouraging people from downloading free music from the internet. If successful, record labels could recoup billions in lost sales. So far, the RIAA’s grass roots tactics have included dispatching staffers to speak on college campuses and recruiting musicians, such as Lou Reed and Dr Dre to speak out on the issue of piracy.

WASHINGTON: The Recording Industry Association of America (RIAA) is

mounting a PR campaign aimed at discouraging people from downloading

free music from the internet. If successful, record labels could recoup

billions in lost sales. So far, the RIAA’s grass roots tactics have

included dispatching staffers to speak on college campuses and

recruiting musicians, such as Lou Reed and Dr Dre to speak out on the

issue of piracy.



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