PARIS: International PR firm Cohn and Wolfe has bought French
corporate communications agency Kendo.
The deal, for an undisclosed sum, looks set to create one of the largest
corporate and PR agencies in France, placing it in the top ten French PR
market and moving Cohn and Wolfe up five places in the European league
Based in Paris, the new company will be called Kendo-Cohn and Wolfe and
will continue to be run by Kendo founding directors Lionel Brault and
The agency becomes Cohn and Wolfe’s sixth European office, alongside
London, Frankfurt, Milan, Copenhagen and Madrid, which launched in
Cohn and Wolfe’s European managing director James Thellusson said the
deal was a major landmark for the agency. ’It signals the completion of
the first phase of our expansion into Europe,’ he said.
’We now have our brand in each of the five major European economies in
Europe, which is a critical capability in an increasingly regional and
Thellusson added that the agency is to recruit three additional staff
members for the Paris office, with a view to hiring more by the end of
Desailly and Brault will report to Thellusson and oversee the 15-strong
Kendo was founded 12 years ago as a corporate communications agency, but
has since expanded into brand and corporate strategy. Clients include
French state railway SNCF and national gas company EDF.
Cohn and Wolfe, which is part of Young and Rubican, now has around 240
employees across its European offices and an annual fee income of over
pounds 10 million.