INTERNATIONAL: Cohn and Wolfe buys Parisian firm Kendo

PARIS: International PR firm Cohn and Wolfe has bought French corporate communications agency Kendo.

PARIS: International PR firm Cohn and Wolfe has bought French

corporate communications agency Kendo.



The deal, for an undisclosed sum, looks set to create one of the largest

corporate and PR agencies in France, placing it in the top ten French PR

market and moving Cohn and Wolfe up five places in the European league

table.



Based in Paris, the new company will be called Kendo-Cohn and Wolfe and

will continue to be run by Kendo founding directors Lionel Brault and

Yves Desailly.



The agency becomes Cohn and Wolfe’s sixth European office, alongside

London, Frankfurt, Milan, Copenhagen and Madrid, which launched in

April.



Cohn and Wolfe’s European managing director James Thellusson said the

deal was a major landmark for the agency. ’It signals the completion of

the first phase of our expansion into Europe,’ he said.



’We now have our brand in each of the five major European economies in

Europe, which is a critical capability in an increasingly regional and

global ’brand-world.’



Thellusson added that the agency is to recruit three additional staff

members for the Paris office, with a view to hiring more by the end of

the year.



Desailly and Brault will report to Thellusson and oversee the 15-strong

Paris office.



Kendo was founded 12 years ago as a corporate communications agency, but

has since expanded into brand and corporate strategy. Clients include

French state railway SNCF and national gas company EDF.



Cohn and Wolfe, which is part of Young and Rubican, now has around 240

employees across its European offices and an annual fee income of over

pounds 10 million.



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