Sharples’ exit prompts One-2-One PR reshuffle

Mobile operator One-2-One has had to reshape its corporate relations function in the wake of its manager, Nick Sharples, leaving to fill a new postition.

Mobile operator One-2-One has had to reshape its corporate

relations function in the wake of its manager, Nick Sharples, leaving to

fill a new postition.



The role of Sharples, who left last week to head corporate relations for

energy company Energis, has been split in two under director of

corporate communications Anna Cloake.



Cloake has hired Kevin Perlmutter, currently corporate communications

manager for Toyota Motors Europe, to fill the corporate PR aspects of

Sharples’ old role. Perlmutter, who is yet to be replaced at Toyota,

joins the company in two weeks.



Perlmutter has been at Toyota for five years. He previously served for

seven years at IBM in a variety of PR roles, culminating in a year as

head of product communications. Before that, he was a freelance

consultant on marketing and communications for three years.



The issues management part of Sharples’ role is the subject of an

ongoing recruitment process by Cloake. This post will focus on

environmental and health matters concerning mobile use and the erection

of phone masts.



Perlmutter will work closely with Neil Bent, the company’s marketing PR

manager, who focuses on product PR for new tariffs and associated

products.



The appointments, together with that of knowledge manager Sandy Keilloh

from British Borneo Oil and Gas, brings the personnel now within

Cloake’s remit up to 22. The public affairs function, headed by Craig

Stevenson, comes under the watch of public policy and carrier services

director Robin Saphra.



The company is a wholly-owned subsidiary of Deutsche Telekom. Its agency

roster - Larkspur for consumer PR, Consolidated Communications for

public affairs and Luther Pendragon for issues management - will not be

affected by Perlmutter’s appointment.



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