Hill & Knowlton enters Indian market via IPAN alliance

Hill & Knowlton will take over management of WPP-owned Indian PR agency IPAN, marking its formal expansion into the country.

Vivien Lines: H&K Asia-Pacific president and COO
Vivien Lines: H&K Asia-Pacific president and COO

IPAN Hill & Knowlton will be headed by current IPAN president Radhika Shapoorjee, who now reports to H&K Asia-Pacific president and COO Vivian Lines.

IPAN was previously managed by WPP advertising agency JWT. ‘We have worked with IPAN as an associate for 20 years,' said Lines. ‘Now we have the opportunity to fully integrate them into the Hill & Knowlton network and to grow business together in what is one of the most vibrant business markets globally.'

IPAN counts more than 140 employees across operations in Delhi, Mumbai, Chennai, Bangalore, Hyderabad and Calcutta.

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